Tech Manager at Maze Infocom Solutions Pvt. Ltd.
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Executive - Search Engine Optimization - IT (2-20 yrs)
- Review & analyze website areas that need to be improved.
- Prepare detailed strategy reports.
- Optimize websites to rank higher for relevant keywords in Organic search results.
- Perform Competitor analysis. Maintain Keyword Position. Back Link management.
- Creating SEO-optimized websites and blogs.
- Ongoing keyword research, analysis, recommendations, and execution.
- Rating terms based on competition and search count Google PPC & Keyword Ranking. Proven SEO experience. Solid understanding of performance marketing, conversion & online customer acquisition. Experience with website analytic tools (e.g., Google Analytics).
- Working Knowledge of HTML, CSS & JavaScript.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Conduct competitive analysis, content optimization, meta-tag creation, link development, and other SEO related activities.
-Post Blogs received from the Content team as per the agreed timeline with the advertiser.
- Suggest Blog Topics based on keyword research and competitor analysis.
- Monitor and evaluate search results and search performance across the major search channels.
- Rewrite Titles & Meta as well as H Tags placements as per guidelines given by Client Facing Teams.
- Perform a combination of on-page and off-page activities or techniques.
- Perform Site Audits using Google Analytics and Raven Tool for the book of campaigns assigned.
- Publishing monthly diagnostic reports on site performance, on-page & off-page tasks completed using Google Analytics and Raven Tool.
Key Skills :
- SEO, Digital Marketing, Google Adwords, Organic Search, Search Engine Marketing, Backlink Management, Keyword Research, Google Analytics, Competitor Analytics, Google Webmaster Tools.
- Passion for SEO and Digital Marketing
- Ability to work as a team player in a target driven work environment meeting deadlines
- Good written and verbal English communication skills
- Proficiency in MS Excel and MS Word will be an added advantage
Competencies :
- Experience with SEO Tools: Google Analytics, SEO Moz, Google Webmaster tool, Bing webmaster tool, Screaming Frog, Link analysis tools, competitor analysis tools, and keyword research tools.
- Proven experience in implementing link building strategies
- Should have basic knowledge in handling HTML/CSS and WordPress websites
- Aware of google Algos and its regular updates and able to work in sync with google guidelines
- Experience with website analytics tools like Google Analytics
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