- Strong opportunities to progress your career

Our client is seeking a results-driven and analytical Google Ads Specialist to join our dynamic marketing team.

The Job :

Key Responsibilities :

Campaign Strategy and Planning :

- Develop and implement comprehensive Google Ads strategies aligned with business goals.

- Conduct thorough keyword research to identify high-performing and relevant keywords for optimal campaign - targeting.

- Create and refine ad copy, ad extensions, and landing pages for maximum relevance and performance.

Campaign Setup and Optimization :

- Set up and configure Google Ads campaigns, ensuring proper tracking and conversion measurement.

- Continuously monitor campaign performance, adjusting bids, budgets, and targeting parameters to achieve KPIs.

- Implement A/B testing methodologies to optimize ad creatives and campaign elements.

Keyword Management :

- Perform ongoing analysis of keyword performance and refine targeting to maximize ad spend efficiency.

- Identify negative keywords to minimize irrelevant clicks and improve campaign precision.

- Stay updated on industry trends and adjust keyword strategy accordingly.

Ad Performance Analysis :

- Utilize Google Analytics and other tools to analyze campaign performance, user behavior, and website interactions.

- Generate regular reports to showcase key metrics, trends, and insights to stakeholders.

- Provide actionable recommendations based on data analysis to enhance campaign performance.

Budget Management :

- Effectively manage and allocate advertising budgets to achieve optimal ROI.

- Monitor spending patterns and make data-driven adjustments to ensure budget efficiency.

- Explore opportunities for scaling successful campaigns.

Competitor Analysis :

- Conduct competitive analysis to identify trends, opportunities, and potential areas for differentiation.

- Stay informed about industry benchmarks and competitor strategies to enhance our advertising approach.

Adherence to Best Practices :

- Stay up-to-date with Google Ads platform updates and industry best practices.

- Ensure compliance with Google Ads policies and guidelines.

Ideal Candidate :

Requirements :

- Proven experience in planning, executing, and optimizing successful Google Ads campaigns.

- In-depth knowledge of Google Ads, Google Analytics, and other relevant tools.

- Strong analytical and problem-solving skills, with a keen attention to detail.

- Excellent communication and collaboration skills.

- Google Ads Certification is a plus.

- Bachelor's degree in Marketing, Business, or a related field.

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