Executive - Search Engine Optimization - Financial Services (2-4 yrs)
SEO Executive
About company
The Company is a technology led small business financing company on a mission to make hassle-free credit available to deserving small businesses. Through its proprietary machine learning risk assessment algo called ZipScore, lean operations and a unique co-lending model with leading banks and NBFCs. This company is able to provide working capital loans of up to INR 5 lakhs to small businesses at a fraction of a cost as compared to traditional lenders. This company is currently operational in Delhi NCR and Indore.
This company has also developed its proprietary Loan Lifecycle Management product leading to of one of the lowest operating costs in the industry and turn- around time of only 4 days from application to disbursal. This company is led by Shalabh Singhal and Kshitij Puri. Company has raised over $4 mn in equity from some of India's best VC Investors like Matrix Partners(Series A), WaterBridge Ventures(Pre-Series A), Growx Ventures(Seed round) and Sarbvir Singh(Angel Investment).
Role and Responsibilities :
- Handling all aspects of SEO off Page and on Page activities. Should be capable enough to plan and execute SEO white-hat link building tactics.
- Understanding of keyword mapping and content for respective pages, Keyword research, Competitor analysis, directory submission, Back Link analysis, Broken Link optimization, Header Tag Analysis, Image Optimization
- Social bookmarking, Forum posting, Video Submission, Social Networking, Comment posting, Guest Posting, Back Link Analysis & Research on Link building techniques.
- Good database of webmasters for link exchange.
- Should be able to do Local Search engine submission, Google Local Listing and updating page for Local Search.
- Should be able to retrieve Keyword Ranking
- Should be able to do SMO (Website promotion on Social Media Sites by off-page activities)
- Maximize search engine visibility, traffic, and conversions through off-page work.
- Track data and analytics to measure the ROI and effectiveness of campaigns.
- Advanced working knowledge of Excel, as well as industry-standard SEO tools such as Ahrefs, Moz, and SEMrush.
- Experience on latest link building strategies.
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