Executive - Search Engine Optimization (3-5 yrs)
- Developing and implementing the SEO activities i.e. keyword research, off-page and on-page Optimization including strong knowledge of robots.txt, sitemaps, canonical issues, redirections
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests,collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report,and analyze website analytics and PPC initiatives and campaigns
- Understand google, bing search ranking mechanism and optimization rules, familiar with the rules and principles of search engines
- Responsible for internal website optimization, master content optimization, keyword mining analysis,keyword deployment, internal link optimization, code optimization, picture optimization skills, and continuous optimization
- Responsible for external optimization of the website, regularly publish soft articles on major platforms, improve the inclusion of external links, and increase the natural flow of the website
- Responsible for building high-quality link building strategies, Perform Keyword research, Familiar with Google Analytics, Webmaster & SEO tools, continuously monitoring organic search rankings to increase traffic.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code13. Perform ongoing keyword discovery, expansion and optimization
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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