Executive

Job Description :

As an SEO Executive focused on lead generation and conversion, you will play a vital role in driving qualified leads to our website and maximizing online sales through effective conversion optimization strategies.

Key Responsibilities :

- Perform on-page and off-page SEO optimization, including but not limited to meta tags, headers, URLs, and internal linking.

- Develop and implement SEO strategies to drive targeted traffic to the company website with a focus on lead generation.

- Conduct keyword research and analysis to identify high-value keywords relevant to our target audience and business objectives.

- Optimize website content, landing pages, and conversion funnels to improve user engagement and maximize lead generation.

- Collaborate with the marketing and sales teams to align SEO efforts with lead generation and conversion goals.

- Implement on-page and off-page SEO tactics to improve website visibility and search engine rankings.

- Monitor website performance metrics, including traffic, leads, and conversions, using tools such as Google Analytics and Google Search Console.

- Analyze user behavior and conversion data to identify areas for improvement and implement optimization strategies.

- Conduct A/B testing and optimization experiments to improve website conversion rates and lead quality.

- Implement technical SEO best practices to ensure website functionality, speed, and accessibility for both users and search engines.

- Stay up-to-date with the latest SEO trends, algorithms, and best practices to maintain a competitive edge in lead generation and conversion optimization.

- Work closely with the web development team to implement SEO recommendations and ensure website compatibility with lead generation and payment processing tools.

- Monitor and optimize online payment processes to streamline the customer journey and maximize online sales conversions.

- Regularly report on SEO performance metrics, lead generation KPIs, and conversion rates to stakeholders.

Qualifications :

- Bachelor's degree in Marketing, Communications, Business, or related field.

- 2-4 years of experience in SEO, digital marketing, or related roles, with a focus on lead generation and conversion optimization.

- Proven track record of successfully driving leads and increasing online sales through SEO strategies.

- Strong understanding of SEO principles, keyword research, on-page/off-page optimization, and technical SEO factors.

- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.

- Experience with website optimization, conversion rate optimization (CRO), and A/B testing methodologies.

- Excellent analytical skills and the ability to interpret data to make informed decisions and optimize performance.

- Strong communication and collaboration skills, with the ability to work effectively across teams and departments.

- Detail-oriented with a passion for continuous learning and staying updated on industry trends and best practices.

- Join us in driving the growth of business by leveraging your expertise in SEO, lead generation, and conversion optimization. If you are results-driven, creative, and passionate about maximizing online sales through SEO strategies, we would love to have you on our team!

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