Talent Acquisition Manager at Orbitouch Outsourcing Pvt Ltd
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Executive - Search Engine Optimization (2-5 yrs)
Location - Goregaon East
Profile - SEO Executive
Experience - 2 years
Ctc - Upto 3.5 LPA
Working Days - 6 days (2nd & fourth Saturday off)
Responsibilities include but are not limited to :
- Conduct keyword research to identify high-value target keywords and optimize website content accordingly.
- Implement on-page SEO strategies including meta tags, headers, internal linking, and URL structure optimization.
- Manage off-page SEO activities such as link building, guest blogging, and influencer outreach to improve website authority and domain ranking.
- Monitor website performance using tools like Google Analytics, Google Search Console, and SEO software to track keyword rankings, organic traffic, and user engagement metrics.
- Analyze SEO data and trends to identify opportunities for improvement and develop actionable insights to increase search visibility.
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to maintain a competitive edge.
- Provide regular reports and analysis on SEO performance, trends, and recommendations for optimization to management.
- Develop and implement comprehensive marketing strategies to increase visibility, traffic, and sales on online marketplaces such as Amazon, Flipkart, etc.
- Conduct market research to identify trends, customer preferences, and competitor strategies to inform marketing initiatives.
- Optimize product listings including titles, descriptions, images, and keywords to improve search ranking and conversion rates.
- Manage advertising campaigns including sponsored products, display ads, and promotions to maximize ROI.
- Monitor and analyze key performance metrics such as traffic, conversion rates, and sales to evaluate the effectiveness of marketing initiatives and make data-driven decisions.
- Collaborate with cross-functional teams including sales, product management, and creative services to ensure cohesive branding and messaging across all channels.
- Stay up-to-date with the latest trends and best practices in e-commerce, digital marketing, and online marketplace platforms.
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