Executive - Search Engine Optimization (2-5 yrs)
Job Description :
SEO Executives should be having in-depth knowledge of keyword research, SEO copywriting, and the behaviors of search engines. You should have excellent information on search engine optimization tools and techniques. You would responsible for analyzing, reviewing, and implementing websites that are optimized to be picked up by search engines. You will develop content to include keywords or phrases in order to increase traffic to the website.
Responsibilities and Duties :
- Handling all aspects of SEO (On-Page and Off-Page SEO) & SMO.
- Write SEO content for blogs, website, and social media handles
- Experience in Developing and implementing link building strategy
- Should be able to develop and implement effective SEO and SMM strategies & execute SEO Audits, recommendations, and other executions
- Work towards organic search optimization and ROI maximization.
- Coordinating with the other team members for content, design, and social media, pay-per-click (PPC) marketing, and other activities on project development, timelines, and results
- Research and administer social media tools in support of the client's social media strategy.
- Making Powerful Call - to actions for the visitors
- Monitor and administer web analytics dashboards, reports, and key reporting tools to evaluate search results and search performance across the major search channels and point out key areas of importance in accordance with client goals
- Experience with SEO Tools: Google Analytics, SEO Moz, SEMRush, Google Webmaster tool, Bing webmaster tool, Majestic, Link analysis tools, competitor analysis tools, other links, and keyword research tools
Skills & Requirements :
- Min 2 years of experience in SEO activities in an IT company.
- Candidate must have Good English Communication skills, both oral and written.
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, SEMRush, and MOZ) and web analytics tools (e.g. Google Analytics, Web Trends).
- In-depth knowledge of SEO - On-Page and Off-Page SEO Optimization & SMM.
- Knowledge of HTML, CSS, JavaScript, Bootstrap
- Knowledge of Content writing and designing
- Knowledge of standard and current SEO practices.
- Proficient in PPC, SEM, Submissions, Bookmarking, Commenting, and Link Building.
- Perform site analysis, keyword research, and mapping, and assess link building opportunities.
- Prepare analytics and ranking reports and present them to clients and management.
- Keep up-to-date with constantly changing technological and search engine trends, algorithms, and ranking factors.
- Experience working with CMS and building/administering content in CMS environments
- Experience with SEO reporting
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