Roles and Responsibilities :

1. On-Page SEO :

- Conduct keyword research and analysis to identify relevant keywords and phrases.

- Optimize website content, meta tags, headers, URLs, and images for targeted keywords.

- Implement and maintain SEO best practices for website architecture, internal linking, and site navigation.

- Monitor and improve page load speed and mobile-friendliness.

2. Off-Page SEO :

- Develop and execute effective link-building strategies to improve domain authority and search engine rankings.

- Identify and engage with relevant online communities, forums, and social media platforms to promote content and build backlinks.

- Collaborate with influencers and industry experts to enhance online presence.

- Track and analyze backlink profiles to identify opportunities and areas for improvement.

3. SEO Tools & Analysis :

- Utilize paid SEO tools (e.g., Ahrefs, SEMrush, Moz) for comprehensive keyword research, competitor analysis, and performance tracking.

- Conduct regular website audits to identify and rectify technical SEO issues.

- Generate and analyze SEO reports to track performance, identify trends, and provide actionable insights.

- Stay updated with the latest SEO trends, algorithm updates, and industry best practices.

4. Content Strategy :

- Collaborate with the content team to develop and optimize SEO-friendly content.

- Ensure content is aligned with SEO strategies and contributes to organic growth.

- Provide SEO guidelines and recommendations for content creation.

5. App Store Optimization (ASO) :

- Conduct keyword research and optimization for app titles, descriptions, and metadata to improve app store rankings.

- Optimize app icons, screenshots, and video previews for higher conversion rates.

- Monitor and analyze app performance metrics and user reviews to identify areas for improvement.

- Implement strategies to increase app visibility and downloads on app stores (Google Play and Apple App Store).

6. Performance Tracking :

- Monitor and analyze website traffic, rankings, and overall SEO performance using tools like Google Analytics and Google Search Console.

- Prepare and present regular reports on SEO and ASO performance and progress to stakeholders.

- Set and achieve monthly and quarterly SEO and ASO targets.

Requirements :

- Bachelor's degree in Marketing, Communications, or a related field.

- 2-3 years of hands-on experience in SEO, with a proven track record of improving organic search performance.

- Experience in App Store Optimization (ASO) with demonstrable results.

- Proficiency in using SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Google Search Console.

- Strong understanding of search engine and app store algorithms and ranking factors.

- Excellent analytical, problem-solving, and communication skills.

- Ability to work independently and as part of a team in a fast-paced environment.

- Up-to-date with the latest SEO and ASO trends and best practices.

Preferred Skills :

- Experience with HTML, CSS, and JavaScript

- Familiarity with CMS platforms (e.g., WordPress)

- Knowledge of PPC and other digital marketing strategies

- Basic understanding of web design and user experience principles

Benefits :

- To work in one of the most renowned and desired companies in the industry

- Competitive salary

- Advantage of Employee Provident Fund

- Paid time off

- Professional development & Growth opportunities

- Collaborative and creative work environment