Executive - Search Engine Optimization (2-3 yrs)
Position:- SEO Executive
Experience:-2-3yr
Location:-Mumbai
Working mode:- Onsite
Education:- Any
Primary skills:-SEO, Marketing Tools, Google analytics, Google ads, Shopify platform
Requirements :
- Keyword Research : Conduct research to identify relevant keywords and phrases that can drive organictraffic to the Website.
- On-Page Optimization : Optimize website content, meta tags, headings, URLs, and other on-page elementsto improve search engine rankings.
- Off-Page Optimization : Develop and execute off-page strategies such as link building, content promotion,social media engagement, and influencer outreach to increase the website's authority and backlink profile.
- Technical SEO : Collaborate with web developers to ensure proper implementation of technical SEOelements, including website structure, mobile optimization, site speed, and Indexability.
- Content Strategy : Work closely with the content team to develop and optimize high-quality, keyword-richcontent that aligns with SEO objectives.
- Analytics and Reporting : Monitor and analyze website performance using tools like Google Analytics andSEO platforms, and provide regular reports on key metrics such as organic traffic, rankings, conversions,and user behavior.
- SEO Audits : Conduct periodic audits of the website to identify areas for improvement, including technicalissues, on-page optimizations, and content gaps.
- Stay Updated : Keep up-to-date with the latest SEO trends, algorithm changes, and industry best practicesto ensure the website's SEO strategies are effective and compliant with search engine guidelines.
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