Executive - Search Engine Optimization (1-7 yrs)
Perform keyword research on a regular basis
- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Write SEO optimised content
- Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner.
- Identify and close content gaps between company website and competitor content
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
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