HR at Purple Squirrel Consulting
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Executive - Search Engine Marketing (2-4 yrs)
Responsibilities of SEM Profile:
- Intensive Keyword research & implementing it to the campaign.
- Monitor and analyze campaigns to meet revenue goals.
- Hands-on Bid Optimization & understanding of various bid format.
- Ad Copy Testing
- Developing Testing Plans, Implementing New Strategies for Optimization and Measuring the Results
- Understanding for various keywords tools
- Understanding of Facebook Audience
- Landing Page Optimization: Collaborating with the design Teams to Drive Unified Consumer Experience & A/B testing of page designs to maximize conversions.
- Developing weekly & monthly reports in PPT and excel with analysis.
Requirement:
- Minimum 2 years of experience in handling Google Ads and Facebook Ads.
- Expert in keyword research.
- Proven SEM experience managing PPC campaigns across Google, Facebook and Bing.
- Working knowledge on website analytics tools (e.g, Google Analytics, WebTrends, Google Trends etc.)
- Up-to-date with the latest trends and best practices in Google Ads and Facebook Ads
- Proactive and should be a problem solver.
- Always keen to learn.
Skills & Qualifications :
- MBA/Master degree.
- Good communication & writing skill.
- Google Adwords Certified
- Fluent in English
- Good hands on experience in MS Excel
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
