Executive - Sales & Marketing - FMCG (3-10 yrs)
Sales Activities :
- Identify and target potential clients or customers.
- Build and maintain relationships with existing clients.
- Conduct market research to identify sales opportunities and trends.
- Present and demonstrate products or services to potential clients.
- Negotiate and close deals to meet or exceed sales targets.
- Manage the entire sales process from lead generation to post-sale support.
Marketing Activities :
- Develop and implement marketing strategies to promote products or services.
- Create and execute marketing campaigns and initiatives.
- Utilize digital and traditional marketing channels (social media, email, SEO, content, advertising, etc.) to drive lead generation.
- Monitor and analyze marketing metrics to assess the effectiveness of campaigns.
- Collaborate with the marketing team to create compelling content and materials.
Customer Relationship Management :
- Maintain strong relationships with clients to ensure customer satisfaction and retention.
- Address customer inquiries, concerns, and issues in a timely and professional manner.
- Gather and relay customer feedback and suggestions to improve products or services.
Market Research :
- Stay updated on industry trends, competitors, and market dynamics.
- Gather and analyze data to identify market opportunities and threats.
- Share market insights with the team to adapt strategies accordingly.
Reporting :
- Generate regular reports on sales and marketing performance.
- Present findings and progress to management.
Collaboration :
- Work closely with the sales team, marketing team, and other departments to align efforts and achieve common goals.
- Attend industry events and networking opportunities to expand the company's presence.
