Executive - Sales - General Trade - FMCG (2-9 yrs)
Job Title : Sales Executive - Traditional Trade/General Trade
Base Location : Amritsar (Urban)
Areas to be covered : Amritsar, Batala
Reporting Manager : Area Sales Head
Business Size : INR 22 CR Annually
Key Job Responsibilities :
Sales Focus :
- Ensure achievement of monthly, quarterly and annual agreed sales targets within laid down business terms for all brands.
- Sales target setting and monitoring for Distributors, SAs at a beat level.
- Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations.
- Sales projection for distribution business.
Area & Business Planning :
- Identify potential towns & appoint distributors in line with business strategy.
- Plan & allocate SA basis market potential.
- Formulate & execute the secondary sales plan
- Area wise, distributor wise, Brand wise, SKU wise.
Distribution Management :
- Ensuring quality of market coverage through effective use of SA and distribution network.
- Develop and ensure implementation of Distribution plan across distributor territories.
- Ensure category availability, visibility & freshness (Stock rotation).
- Ensure that the SAs are servicing the market for breakages & stock destruction.
Reporting :
- Daily activity report.
- SA Productivity reports on area performance.
- Retail Audit & Retail Universe update.
- Expense Statement.
Education & Experience :
- Graduation in any stream is mandatory. Candidates with MBA/PGDM will be preferred.
- Experience of more than 2 years in FMCG Sales in TT.
Knowledge and Skills :
- Person should be a self-starter and motivated to drive sales in the territory.
- Knowledge of brands, prices, margins and activities of both own products and competition.
- Knowledge of Ms Excel and Ms PowerPoint.
- Willing to travel in urban and rural areas.
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