Our client, a leading FMCG (Fast Moving Consumer Goods) company, is a trusted name in the industry. With a diverse portfolio of high-quality consumer products, they have established themselves as a market leader. Committed to excellence, innovation, and customer satisfaction, our client is now seeking a talented Sales Executive to join their dynamic team.

JOB DESCRIPTION :

Job Title : Sales Executive - Traditional Trade/General Trade

Base Location : Thrissur (Urban & Rural)

Areas to be covered : Thrissur

Reporting Manager : Area Sales Manager (Based at Calicut)

Business Size : INR 6.46 CR Annually

Key Job Responsibilities :

Sales Focus

- Ensure achievement of monthly, quarterly, and annual agreed sales targets within laid down business terms for all brands.

- Sales target setting and monitoring for Distributors,SAs / ISR at a beat level.

- Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations. Sales projection for distribution business.

Area & Business Planning :

- Identify potential towns & appoint distributors in line with business strategy.

- Plan & allocate SA / ISR basis market potential.

- Formulate & execute the secondary sales plan - Area wise, distributor-wise, Brand wise, SKU-wise.

Distribution Management :

- Ensuring quality of market coverage through effective use of SA / ISR and distribution network.

- Develop and ensure implementation of Distribution plan across distributor territories.

- Ensure category availability, visibility & freshness (Stock rotation).

- Ensure that the SA s are servicing the market for breakages & stock destruction.

Reporting

- Daily activity report.

- SA Productivity reports on area performance.

- Retail Audit & Retail Universe update.

- Expense Statement.

Education & Experience

- Graduation in any stream is mandatory. Candidates with MBA/PGDM will be preferred.

- Experience of more than 2 years in FMCG Sales in TT.

- Knowledge and Skills

- Person should be a self-starter and motivated to drive sales in the territory.

- Knowledge of brands, prices, margins and activities of both own products and competition.

- Knowledge of Ms Excel and Ms PowerPoint.

- Willing to travel in urban and rural areas.

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