Job Title: Sales Executive - Traditional Trade/General Trade

Industry: FMCG

Base Location: Ambala (Urban) - Ambala City, Ambala Cantt, Panchkula & Kurukshetra

Reporting Manager: Area Sales Manager

Business Size: INR 15.55 CR (Annual)

Key Job Responsibilities -

Sales Focus:

- Ensure achievement of monthly, quarterly and annual agreed sales targets within laid down business terms for all brands.

- Sales target setting and monitoring for Distributors, SAs at a beat level.

- Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations.

- Sales projection for distribution business.

Area & Business Planning:

- Identify potential towns & appoint distributors in line with business strategy.

- Plan & allocate SA basis market potential.

- Formulate & execute the secondary sales plan; Area wise, Distributor wise, Brand wise, SKU wise.

Distribution Management:

- Ensuring quality of market coverage through effective use of SA and distribution network.

- Develop and ensure implementation of Distribution plan across distributor territories.

- Ensure category availability, visibility & freshness (Stock rotation).

- Ensure that the SA are servicing the market for breakages & stock destruction.

Reporting:

- Daily activity report.

- SA Productivity reports on area performance.

- Retail Audit & Retail Universe update.

- Expense Statement.

Education & Experience:

- Graduation in any stream is mandatory.

- Candidates with MBA/PGDM will be preferred.

- Experience of more than 2 years in FMCG Sales in General/Traditional Trade.

Knowledge and Skills:

- Person should be a self-starter and motivated to drive sales in the territory.

- Knowledge of brands, prices, margins and activities of both own products and competition.

- Knowledge of MS Excel and MS PowerPoint.

- Willing to travel in urban and rural areas.