Executive - Sales - Agriculture (1-8 yrs)
1. Increase the customer base in the particular locality
- Search prospective clients, Generate sales leads
- Create awareness and interest in services
- Find ways to solve customer problems through service
- convert customer into platform
- Meet 20 new prospects everyday - Actual No. of customers onboarded on daily basis Vs target
2. Onboarding of Customers
- Training customers on sales process - Ordering, delivery, Returns and collections
- Do- and Don- t of customers - what will get them blocked or rewarded
- Help customers install mobile app and train them to use order app - No of training issues reported to central team by customers
- Process Violations by customers
3. Retaining customer accounts
- Build a strong relationship with customers through trust and reliability - At no point, you should break customer trust
- Passion to solve customer problems and queries proactively
- Find ways to improve customer business genuinely - Customer walk-ins, sales, income or reduce cost
- Ensure daily orders from customers
- In case of drop in customer order frequency - do a root cause analysis, work with relevant internal stakeholders and get the customer back
- Customer should find value in each of your visit - Growth in active customer base
- Weekly order per customer
4. Grow customer basket size
- Identify opportunity to improve number of SKUs per order
- Explore ways to increase tonnage per order
- Reduce returns - SKU lines per order
- Tonnage per order
- Returns %
5. Business acumen & key skills
- Strong knowledge on sales process, services and products
- Local Market and competition knowledge and clear articulation of advantages
- Strong negotiation and influencing skills to create win-win
- Give continuous feedback to internal teams to improve our customer service levels - Instance of Subject matter expertise
- Performance consistency
- Rewards and recognition
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