Recruitment Specialist at SnapFind
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Executive - Retention Marketing (1-3 yrs)
Job Title : Retention Marketing Executive
Responsibilities :
1) Customer Segmentation and Analysis :
- Conduct thorough analysis of customer data to identify key segments.
- Develop strategies for personalized communication (via SMS, Email, WhatsApp & Bot) based on customer segments.
- Utilize data insights to enhance the overall customer experience and satisfaction.
2) Retention Campaign Planning and Execution :
- Design and implement retention campaigns across various channels
- Planning and creating automated user journeys for effective communication
- Create compelling content and messaging to resonate with different customer segments.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns.
3) Feedback and Surveys :
- Implement customer feedback loops to gather insights and understand pain points.
- Utilize surveys and other feedback mechanisms to improve customer satisfaction and address issues proactively.
4) Analytics and Reporting :
- Regularly analyse campaign performance and customer metrics to measure success.
- Provide detailed reports and insights to senior management.
5) Cross-functional Collaboration :
- Work closely with product, sales, and customer support teams to align retention strategies with overall business goals.
- Collaborate with marketing teams to ensure consistency in messaging and branding.
Requirements and skills :
- Familiarity with A/B testing methodologies.
- Knowledge of e-commerce, subscription-based models, or relevant industries.
- Proficiency in using analytics tools such as Clever Tap, Web Engage, Mo Engage (or similar CRM's) Tableau, Google Analytics, Excel
Qualifications :
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Minimum 1 years of experience in CRM or a similar role
- Proven experience in retention marketing or a similar role.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Experience with customer segmentation and targeting strategies.
- Excellent communication and interpersonal skills.
- Proficiency in marketing automation tools and customer relationship management (CRM) systems.
- Creative mindset with the ability to think strategically and execute tactically.
- Both Male and Female are applicable
- Should be from D2C Brands
CTC : 3 TO 6 LPA
Experience : 1 to 3 years
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