Product Marketing Executive

Key Roles & Responsibilities :

- Product Management

- Manage and maintain the product portfolio aligned with brand strategy by channel, retailer and door type

- Act as the Brand expert on product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets

- Develop product marketing calendar and work in collaboration with Consumer Marketing Manager/ online/ consumer engagement; to develop the Brand's 360- activation calendar

- Responsible for forecasting of new launches and liaising with regional demand planning to ensure new launches are executed on time

- Maintain sampling and promotion initiatives

- Work cohesively with Demand Planning team to ensure adequate stock availability to meet target achievement across channels offline + online.

- Ensure timely reporting on in-line Stock Keeping Units (SKUs) and Launches

- Responsible for liaising with regulatory team to ensure all products are registered on time

Pricing :

- Assist Consumer Marketing Manager to devise Pricing Strategy on the basis of global guidelines, competitive benchmarking and COGS (Cost of Goods Sold) analysis

- Work in collaboration with stakeholders to developing sampling and GWP (Gift with Product) strategy

- Manage and maintain discontinued products and returns with the objective of reducing returns

- Ensure the final prices are shared with all stakeholders and updated in local systems before the order date (distributor, retailer, Customer Service and TR)

Customer Relations/ Services :

- Build and maintain a good work relationship with the Retailer, Customer Service, Finance and Demand Planning team

- Contributes to Retailer discussions, preparation on product-related topics (launches, assortment range, prices, and exclusivities)

- Keep all key stakeholders updated with regards to any changes in the calendar and launch dates

- Maintain relationships with business partners and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary to ensure all programs are implemented to their best advantage

- Co-ordinate with field force and retailers on timely basis to ensure all events and launches are executed as per plan

- Conducts regular store visits to monitor brand activity versus competitor, roll out of marketing campaigns and to understand top doors

High-Touch Leadership Competencies :

- The High-Touch Leadership Competencies provide the framework to build and grow the skills, knowledge, and behaviors in each employee to lead from every chair.

- Everyone is expected to lead in every position. All of the High-Touch Leadership Competencies are important to success. However, in each position there are three competencies that are imperative for job success.

- Aligns and Engages the Team in the Vision : Provides clarity to each team member on their role in achieving the vision, strategy, and goals.

- Embraces and Initiates Change : Distinguishes what to preserve and what to change. Has the courage to initiate and lead the changes that drive success.

- Develops Talent and Capabilities : Identifies and cultivates essential skills and attributes to maximize individual contribution and engagement.

- Energizes and Enables Others : Ignites passion and releases potential to drive success.

- Drives Creativity and Innovation : Focuses on areas of highest potential. Creates newness or connects knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline are aligned to achieve strategy and goals.

- Thinks Strategically : Takes a broad view of the business, industry, and consumer environment to anticipate and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities and management systems are required.

- Builds Collaborative Relationships : Builds relationships based on trust and respect. Promotes the inclusion of diverse knowledge, skills, and experiences to achieve results.

- Demonstrates Learning Agility : Ability to anticipate change, face reality, draw conclusions, and swiftly mobilize to adapt to changing needs and demands.

- Strives for Excellence in Execution : Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures.

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