Summary:

Looking to hire a full-time Performance marketing executive to be a part of the core team for nascent D2C portfolio company of Guild Capital - Mirror Mirror, in the beauty & personal care space.

About Mirror Mirror:

Vision: We are a skincare company with a purpose. We want to be the #1 choice for Indian consumers to treat major Indian skin conditions - with an initial focus on acne - and make care for concern a joyful, simple, daily routine; to create a sense of confidence and pride in purchasing our products for the Indian consumers' mind

The ideal candidate will be responsible for planning, executing, and optimizing performance marketing campaigns across various digital platforms to drive brand awareness, website traffic, conversions, and revenue growth. The role requires a blend of analytical skills, creative thinking, and a passion for delivering measurable results.

Responsibilities :

- Collaborate with the marketing team to develop performance marketing strategies aligned with brand objectives and target audience.

- Identify key performance indicators (KPIs) and campaign goals to measure success.

- Set up, manage, and optimize paid search, social media advertising, display advertising, and other digital campaigns.

- Create compelling ad copies, visuals, and landing pages that resonate with the target audience.

- Implement tracking mechanisms to accurately measure conversions and user interactions.

- Monitor campaign performance using analytics tools and platforms (e.g., Google Analytics, Facebook Business Manager).

- Analyze campaign data to identify trends, insights, and opportunities for optimization.

- Optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROAS.

- Plan and execute A/B tests to refine ad creatives, headlines, landing pages, and other campaign elements.

- Interpret test results and implement changes based on data-driven insights.

- Manage advertising budgets effectively, allocate funds across campaigns, and ensure cost-effective spending.

- Monitor and adjust budgets based on campaign performance and seasonality.

- Collaborate with the UX/UI team to enhance landing page design and user experience to maximize conversions.

- Implement best practices for conversion rate optimization (CRO).

- Generate regular performance reports that showcase campaign results, key metrics, and actionable insights.

- Provide clear and concise recommendations for optimizing campaigns and achieving marketing goals.

- Stay updated on industry trends, competitor activities, and emerging digital marketing strategies.

- Identify opportunities to differentiate our brand and campaigns in the market.

Qualifications :

- 2+ years of proven experience in performance marketing, preferably within the D2C or e-commerce sector.

- Familiarity with digital advertising platforms such as Google Ads, Facebook Business Manager, and other ad networks.

- Strong analytical skills with the ability to interpret data and draw actionable insights.

- Proficiency in data analysis tools and Excel for reporting and data manipulation.

- Creative mindset with the ability to generate innovative campaign ideas and visuals.

- Excellent written and verbal communication skills.

- Detail-oriented with a proactive attitude towards problem-solving.

- Ability to manage multiple campaigns simultaneously and meet deadlines.

- Knowledge of SEO principles and best practices is a plus.

- Experience with marketing automation tools is desirable

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.