Performance Marketing Executive

CTC : Upto 450000 PA. (70% fixed + 30% variable)

Address : HSR Layout, Bangalore, work from office

Nature of Work : Permanent, Full-Time

ABOUT YOUR JOB :

As a fast-growing bootstrap company specializing in cross-border B2B solutions, we require a highly dynamic and results-driven Performance Marketing Manager to build and lead a high-performing team. As the Performance Marketing Manager, you are an integral part of our founding team. You are expected to build a leading team across verticals, provide comprehensive information of our products and services to the lead and play an active role in scaling up the business.

Job Description

- Develop content ideas to create a bunch of content every week

- The content has to be published to various platforms, websites, social media sites, LinkedIn and other locations

- Any engagement on the profiles or third-party websites needs to be addressed

- All actions on the digital marketing front need to be recorded and analysed

- Reports need to be created based on the brand's performance on each platform

Key Responsibilities

1. Strong understanding of digital platforms - social media, LinkedIn, email marketing, video marketing and content marketing

2. Basic understanding of community management

Creative Skills:

- Basic video editing skills - creating videos from PowerPoint presentations

- Basic Image editing skills - using free tools like Canva

- Social Media: Publishing posts, community management, managing engagements, listening activities

- Content Creation: Create articles for the blog, video scripts and videos (from PPTs), reports, case studies, etc. with emphasis on data-led talking points and research

- Email Marketing: Creating regular emailers, newsletters and other campaign specific emailers

- Basic HTML knowledge is a bonus

Website:

- Understand basic principles of A/B and Multivariate testing

- Understand SEO principles and testing

- Understand Google Analytics and other analytics platforms - especially for report generation

- Online Media Buying: Understand basic principles of campaign management and execution

Qualifications

The chosen candidate will have the following key skills:

- Exceptional English - spoken and written

- Good article writing capabilities

- Excellent research capabilities - technical, financial and other content

- Attention to detail

- Ability to think on your feet - especially when engaging prospects and customers on social platforms

Company Website: www.marconix.in

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