Executive - Pay Per Click - Retail (3-5 yrs)
Job Description
- Responsible for planning, managing and strategizing PPC campaigns for Lead Gen, Price Comparison and eCommerce business model.
- Mainly worked on CPS, CPA, CPL business models and was involved in conceptualizing and executing funnel optimization.
- Setting and Managing accounts on Top tier search engines i.e Google Adwords Search and Display - Analytics, Bing ads, etc etc .
- Planning, managing and optimizing affiliate strategy and campaigns.
- Working alongside the Sales and Marketing Director to define the affiliate strategy ensuring it is aligned with the marketing strategy to deliver maximum business growth and profitability.
- Liaison with experts from other teams including, tech, affiliates, organic search and display
- Campaign rollout and optimization, including KW research, copy writing and trafficking
- Develop strong working relationships with search engines and technology suppliers
- Daily spend management that align with monthly targets and budgets
- Keep up to date with developments and opportunities in the digital marketing world
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