Job Description:

The PPC / Paid Search Analyst is responsible for administering and helping to manage Pay Per Click media strategies for Nerdy Turtlez. The PPC Analyst can quickly understand and support initiatives that will contribute to the goals and success of various campaigns.

Responsibilities

Includes:

- Launching and optimizing PPC campaigns

- Monitoring budgets and overseeing search platform accounts

- Tracking KPIs and producing useful reports for management

Job brief

- We are looking for someone who is hugely experienced and has a proven work experience as a PPC Specialist/ Manager to run PPC campaigns and monitor paid search budgets.

- In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

- Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

Requirements

- Proven experience as a PPC Specialist or Digital Marketing Specialist

- Experience in data analysis and reporting

- Knowledge of SEO and digital marketing concepts

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

- Analytical thinking with strong math skills

- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Professional Competencies

- Passion for Search and internet marketing.

- Outstanding ability to think creatively, and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

- Minimum 1 year of experience in PPC Marketing

- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

- Proficiency in MS Excel, PowerPoint, and Word.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

- AdWords / Bing certification a plus.

- BS/BA degree preferred.

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