Department: Marketing

Reports To: Chief Operation Officer

Job Type: Full-Time

Position Overview :

We are looking for a PPC Executive to manage and optimize our Pay-Per-Click (PPC) advertising campaigns. The ideal candidate will have a proven track record of success in creating and implementing effective PPC strategies to drive traffic and generate leads or sales. The PPC Executive will play a crucial role in maximizing the return on investment (ROI) from our digital advertising efforts.

Responsibilities :

- Develop and implement comprehensive PPC strategies to achieve business goals.

- Conduct keyword research, competitor analysis, and market trends to optimize campaign performance.

- Collaborate with cross-functional teams to align PPC efforts with overall marketing objectives.

- Create and manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).

- Perform ad copywriting, A/B testing, and landing page optimization for maximum effectiveness.

- Monitor and analyze campaign performance metrics, making data-driven adjustments as needed.

- Set, monitor, and manage advertising budgets to ensure efficient allocation of resources.

- Track and report on key performance indicators (KPIs) to demonstrate the impact of PPC campaigns.

- Generate regular reports on campaign performance, providing insights and recommendations.

- Utilize analytics tools to assess user behavior and identify opportunities for improvement.

- Stay abreast of industry trends, best practices, and emerging technologies in the PPC space.

- Recommend and implement new strategies and features to enhance campaign performance.

Requirements :

- Minimum 3+ years of experience in PPC - Pay Per Click.

- Proficiency in Analytics tools like Google Analytics.

- Bachelor's degree in Marketing, Advertising, or a related field.

- Proven experience as a PPC Executive or in a similar role.

- In-depth knowledge of PPC platforms, including Google Ads and Bing Ads.

- Strong analytical skills with the ability to interpret data and make actionable recommendations.

- Excellent communication and collaboration skills.

- Certification in Google Ads or other relevant platforms is a plus.

What We Offer :

- Competitive salary and benefits package.

- Opportunities for professional growth and development.

- A collaborative and innovative work environment.