Executive - Pay Per Click (2-6 yrs)
Job Responsibilities:
- Participate in forming effective paid search strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms (e.g., Google AdWords, Bing).
- Professional certification in Google Ads will be preferred.
- Execellent knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.)
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management (e.g., dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce risk of click fraud.
- Keep abreast of PPC and SEM trends.
- Experience in data analysis and reporting.
- Exceptional knowledge of SEO and advanced digital marketing skills.
- Familiar with all Social Media sites and platforms e.g. Instagram, Facebook, Yahoo, etc.
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Ability to work under pressure and prioritize tasks.
- Outstanding analytical, interpersonal and organizational skills.
- Excellent problem solving and networking skills.
3LPA
Work from home till pune lockdown as soon as office re-opens work in Office
6 (Monday to Saturday) Second and forth Saturday Off, 9:30am to 6:30 pm
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