Qualifications:

- Sound knowledge of PPC Marketing Basics.

- Working knowledge of tools such as Google AdWords, Bing Ads etc.

- Proven experience in campaign creation and optimization.

- Working knowledge of writing ad copy & extensions.

- Working knowledge of landing page creation and optimization via A/B test.

- Working knowledge of competitor analysis and Sales Funnel creation.

- Working knowledge of analytics tools (Google Analytics, Data Studio)

- Working knowledge of Tracking activities and tools (Google tag manager, Event tracking)

- Strong analytical skills

- Creative writing skills

- Excellent communication skills

- Knowledge of Microsoft Excel and data manipulation

- The ability to think strategically and develop innovative marketing strategies

- Willingness to learn, adapt and keep up to date with emerging technologies, SEM industry trends, techniques, and tools.

- Relevant certification a plus - Google Ads/Bing Ads/Analytics Certifications.

- 4+ years of Pay-Per-Click marketing experience.

- Work experience on Product/Software marketing campaigns a plus.

- Bachelor's degree/MBA in Business Administration, Marketing or Advertising a plus.

Responsibilities Include:

- Strategize, create, monitor, and optimize high volume of campaigns across Google AdWords, Bing Ads.

- Oversee growth in performance. Manage campaigns to meet ROI goals and respond in a rapid manner to optimization suggestions.

- Continuous analysis of performance and reporting on digital campaigns.

- Efficient management of budgets across all engines and campaigns.

- Optimize and plan landing page creation and testing.

- Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads - A/B testing.

- Report on key performance indicators and lead generation initiatives, calculate Cost Per Leads, project spend, adjust to demand and seasonality.

- Work with the internal marketing team and key stakeholders to improve overall campaign performance.

- Perform other duties as assigned.

- Ability to work cross-functionally with department implementation teams, such as design, content and social to implement recommended changes.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.