HR Director at ProPMO Services Private Limited
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Executive - Pay Per Click (1-3 yrs)
- PPC Executive will be responsible for performance of organisation's paid marketing campaign for the portfolio assigned. PPC Executive will be planning, developing and managing the campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing strategy.
Roles & Responsibilities :
- Planning and undertaking relevant research for creating campaign for the product
- Creating and monitoring campaigns against relevant KPIs
- Improve brand awareness through paid campaigning
- Responsible for executing all display, Video, Search, Remarketing, Engagement campaigns as per the digital channel and product relevance
- Optimising campaigns for lead quality as and when required and ensuring effectiveness of the marketing spent
- Planning and conducting relevant testing on campaign variables to develop business/product intelligence
- Ensure marketing collaterals delivered are effective and in-line with marketing requirement by coordinating with Communications team and providing effective feedback
- Keep pace with search engine and PPC industry trends and developments and utilise to improve effectiveness of marketing initiatives.
