Executive - Pay Per Click / Digital Marketing - IT (2-3 yrs)
PPC/ SEM Executive PPC
Responsibilities :
- Develop and implement PPC(Pay-Per-Click) strategies for Search Engine Marketing (Google Ads & others) to generate leads
- Google Ads/PPC campaign management - keyword research, ad. copy creation, campaign set up, monitoring, optimizing and reporting
- Landing page suggestions, testing and optimization for PPC campaigns
- PPC budget suggestion, management and allocation
- Evaluation of competitor's strategies and create plans to maximize leads
- Create monthly performance reports with recommendations for improvements
- Keep up to date with the latest developments and trends across SEO, PPC & SMM (Social Media Marketing)
Key Skills Required :
- Minimum 2-3 years of experience as SEM/PPC Executive or similar role
- Experience of creating PPC strategies& keyword bidding.
- Experience in setting up and optimizing PPC campaigns
- Excellent knowledge of relevant tools (e.g. MOZ, Google Adwords, Google Analytics, SEMRush)
- AdWords / Bing certification a plus.
- Ability to clearly and effectively articulate thoughts and points.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
