Executive - Paid Media Marketing (2-3 yrs)
The Paid Media Executive is responsible for managing paid media activities for our clients and producing results against agreed KPIs.
Working closely with the Paid Media Manager and account management team - you will provide dedicated assistance by meeting client biddable media needs on a daily basis.
This work may at times be short notice or ad hoc and requires a level of flexibility and a willingness to adapt to the changing requirements of our client base, covering a number of ad platforms such as Google Ads, Bing Ads and social media advertising.
Responsibilities :
1. Actively contribute to the management of paid media accounts for our clients on a daily, weekly and monthly basis.
2. Work with the Paid Media Manager and account management team to ensure that all client accounts meet the robust commercial strategy that is in place and the specific performance targets and objectives that have been agreed.
3. Manage budgets in line with strategy and ensure that monthly spend is on target to deliver the required return on investment.
4. Continually measure and report on the effectiveness of your campaigns over the timeframes determined by their level of budget.
5. Work with the content team to ensure landing pages are effectively optimised for conversion.
6. Clearly and effectively communicate with the team and where necessary - clients - by email and in meetings or conference calls.
7. Make constructive and proactive recommendations to the Paid Media Manager and account management team around appropriate levels of client spend and identify upsell opportunities.
8. Effectively brief paid media tasks to colleagues where appropriate, providing detailed instructions, clear required outputs and support throughout.
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