Paid Media Executive - Springbord

Location: Chennai(Work From Office)

Roles and Responsibilities

- Execute Google and Bing paid search ads, display ads and video ads

- Execute Facebook and LinkedIn conversion ads as well as remarketing

- Be very well versed with Google & Facebook Policies that lead to rejection of campaigns.

- Very strong knowledge on audience targeting is important

- Be ready to individually setup and optimize paid search & social campaigns

- Manage keyword and product level bids related to budget and performance targets.

- Identify optimization opportunities to reduce budget and increase conversions.

- Communicate with the manager about spend strategies, performance and opportunities.

- Track and share daily performance metrics relative to topline growth goals.

- Hindsight campaign initiative performance as well as forecast KPIs on upcoming launches.

- Request creative and allocate budget weeks in advance of planned initiatives.

- Monitor search results and ever-evolving best practices.

- Have to look for programmatic advertising opportunities

- Plan and propose media channels and campaign types to achieve objectives

- Maintain up-to-date knowledge of the best practices, strategies, offerings in paid Search & social media, competitive landscape and any new opportunities

Desired Candidate Profile : 

- Excellent communication and interpersonal skills

- Proficiency with large data sets, Excel, and analytics tools.

- Strength in both critical thinking and creative thinking.

- At least 3 years of experiences in Paid marketing

- A love for data and an ability to analyze a vast amount of data with exceptional attention to detail.

- You can think outside of the box to offer solutions.

- Excellent written and verbal communication skills

- Able to work independently but is also a team player

Qualification - Graduation

Experience - 3 years plus

Salary - 6-7 lakhs

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