HR at Boaats Corporate Solutions Private Limited
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Executive - Marketing - Jewellery (1-4 yrs)
Job Description :
Marketing Related :
- Conducting exhibitions in different cities for brand promotion and visibility
- Grow the online presence for the brand through a comprehensive online strategy and activation
- Issue and distribute the catalogues to communicate the items and brand for various occasions and collections
- Communicate regularly with the sales force in the outlets to evaluate the market conditions / trends and report that to the VP Marketing.
- Collaborate closely and effectively with the product designing team and other functions in the corporate office
- Analyze the competitive moves and submits quarterly summary to management with recommendations
- Contacting corporates and temples for large orders
- Proposing actions to be undertaken and methods to be used to achieve sales objectives (promotional and communication actions)
- Proposing solutions for the development of new products and improvement of existing products
- Drawing up action plans for promotion of products, in keeping with the allocated budget for each product
- Assessing returns on investment for advertising and promotions
- Assessing sales figures before and after promotional activities
Market Research and Trend Analysis :
- Trend analysis and submission of report on customer walk-ins
- Customer satisfaction surveys and results analysis
- Competitors strategy analysis
- Location analysis for jewellery retail business
Key Result Areas (KRA) :
- Adding new customers based on effective advertising and promotions
- Increase in customer walk-ins after advertising and promotions
- Branding activities in consultation with the agency
- Conducting exhibitions in different cities successfully
- New product development after conducting market research and studies
- Online sales targets achieved after the promotion of the product
Key Performance Indicators (KPI) :
- Customer Conversion rates achievement XXX
- Achievement of internet sales targets
- No. of exhibitions conducted and outcome
- Submission of MIS reports
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