30/08
Snehal Patel
IT Recruiter at TIGI HR Solutions Pvt Ltd
IT Recruiter at TIGI HR Solutions Pvt Ltd
Views:3 Applications:11 Rec. Actions:Recruiter Actions:0
Executive - Marketing - IT (1-4 yrs)
Marketing Executive
Job Responsibilities
As a Product Marketer, you will be responsible for :
- Develop comprehensive marketing plans for sales and marketing teams
- Building on product messaging that sets our product apart from competitors
- Create content such as case studies, videos, website copy, and blog posts
- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
- Communicate the value of new products and services to the sales and marketing team
- Assist sales on calls when appropriate to provide deeper dives into the product
- Develop and implement branding and promotional activities around a product launch
- Obtain insights into customers- usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data
- Test new features and share suggestions on product improvisation
Requirements :
- Bachelor's Degree in IT, Marketing, or related field
- 1+ year of product marketing experience with demonstrated success in positioning and launching products
- Proven history of creating effective marketing programs
- Excellent written and verbal communication skills, possibly including some copywriting skills
- Excellent time management and project prioritization skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
