Marketing Executive

- Strong opportunities to progress your career

- Fantastic work culture

- Opportunity to make a positive impact

- Our client is hiring for Marketing Executive

The Job

You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Driving performance marketing via Demand Generation / Customer Acquisition Funnel and SEO / SEM.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Managing a team of 1-5 people.

Ideal Candidate

Skills Required :

- You have at least 1 year experience ideally in Digital Marketing, Ecommerce or Brand / Product -Management within Internet and IT industry.

- Experience within Startup Experience, Social Media / Viral Marketing, Demand Generation / - Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp), Content - Management Tools (Magento, WordPress, Shopify) and Google Analytics.

- You enjoy finding creative solutions to problems

- You pay strong attention to detail and deliver work that is of a high standard

- You are a strong networker & relationship builder

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.