Recruiter at Primo Hiring Solutions
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Executive - Marketing - Hotel Chain (2-5 yrs)
We are looking to hire an expert marketing executive for a leading hotel chain across India, with facilities in 10+ cities.
Having already developed its presence among international and national travelers, we are now looking to expand operations further. As a part of their vibrant team and as the marketing specialist, you will be incharge of multiple areas of online and offline marketing, including brand promotion and business development.
The company values its employees and offers scope for advancement in senior marketing roles.
Here's what we'll expect you to do:
- Develop actionable models and analyses to address marketing challenges such as marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing.
- Support the brand & marketing analytics teams in making media-related decisions for campaigns.
- Manage end to end product delivery while providing high-quality deliverables on a consistent basis.
- Understand models (input & output variables) covering the latest digital marketing activities in real-world (newly introduced marketing channels + existing online and offline channels) like SEM, SEA, SEO, social media, and another digital channel as well.
- Contribute to the company's portfolio of internal tools and hospitality industry products, thereby providing new analytical functionality and process efficiency gains.
- Consolidate multiple excel sheets, analyze/summarize the data and find data anomalies and put together a comprehensive, client ready and informational presentations.
Qualifications and Skills
- Advanced degree in any field.
- 2+ years of experience in customer analytics, marketing analytics, and/or marketing mix optimization as
- Understanding of various marketing channels such as TV, print, radio, OOH, display, search engines
- Excellent analytical skills with creative bent
- Familiarity with MS Office
- Excellent diagnostic skills to analyze and identify discrepancies within various data sets from disparate sources, channels, and vendors
- Excellent communication and organizational skills
- Preference will be given to candidates who possess the following qualities:
- Self-starter with ability to learn in fast-paced environment
- Ability to manage time effectively, set priorities and meet deadlines
- Proactive, goal-oriented, reliable and a have a self-structured way of working
- Friendly professional demeanor and ability to excel in a team-oriented environment
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