Consultant at Recruitment Firm
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Executive - Marketing - Food & Snacks Division (1-8 yrs)
Designation: Marketing Executive (Food & Snacks)
Job Description:
- Build and execute Category entry and growth plans
- Drive innovation
- Own the top line and P&L for the category
Roles and Responsibilities:
- Manage brands profitably and New Product Development
- Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas.
- Develop business plans for opportunities identified.
- Planning and Implementing the Go-To Market Plan
- Develop the category /brand strategy that delivers consumer loyalty and generates demand.
- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives.
- Conduct regular researches to be updated about the consumer trends
- Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data.
- Brand Profitability
- Drive cost reduction projects to improve Margins
- Coordinate all category product initiatives through the entire value chain to ensure seamless
execution and profitable growth
Experience in Foods & Snacks only
Industry: FMCG (Foods & snacks only)
Education: MBA/PGDM
Experience Required: 1- 8 years in Food & Snacks
Location: Chennai
- Interested candidates can share their resume
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