Executive - Marketing - Food & Beverage (1-4 yrs)
- Knowledge of marketing mix, Creating Marketing campaigns.
- Proficient in social media management tools, including Hootsuite, Sprout Social, or similar platforms
- Experience with email marketing software, such as Mailchimp or Constant Contact, Knowledge of paid advertising platforms, including Google Ads, Facebook Ads, and Instagram Ads, Fair understanding of content creation skills, including writing, photography, and videography
- Strong analytical and problem-solving skills.
Duties and responsibilities:
- Creating marketing strategies to achieve organisational goals
- Implementing marketing campaigns from ideation to execution
- Coordinating marketing efforts with cross-functional teams like sales and product development
- Analysing marketing data and metrics to refine marketing strategies
- Staying updated with the latest marketing trends
- Execute digital marketing strategies.
- Align digital marketing with overall business objectives.
- Conduct market research and competitor analysis.
- Ensure website luxury appeal, user experience, and mobile-friendliness.
- Manage website content, updates, and search engine optimization (SEO).
- Monitor website analytics and performance.
- Implement social media strategies.
- Manage social media presence across platforms (e.g., Instagram, Facebook, Twitter).
- Create engaging content, campaigns, and influencer partnerships.
- Allocate resources to various digital channels.
- Ensure ROI-driven budget decisions.
- Collaborate with marketing, sales, and operations teams.
- Provide digital marketing expertise to teams.
- To handle all metrics of Website, Social media, Search engine, paid advertising, influencer marketing and customer engagement.
- To overlook operations of media relation, reputation management, crisis communications, event planning, brand messaging and media & influencer events.
- To ensure the process of Marketing reporting and analytics
