Business Support Manager at Snaphunt Pte. Ltd.
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Executive - Marketing - FMCG (1-5 yrs)
- Opportunity within a company with a solid track record of performance
- Work alongside & learn from best in class talent
- Join a market leader within FMCG
- Our client is looking for an experienced and innovative Marketing Executive.
The Job :
You will be responsible for :
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
- Leading and implementing channel specific marketing strategies and plans for assigned Key Accounts, Modern Trade and General Trade/Open Trade retailers.
- Conceptualising and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
- Leading activation programs with partners to improve brand visibility.
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
Ideal Candidate :
- You have at least 1 year experience ideally in Brand/Product Management, Marketing Communications or Trade Marketing within Consumer industry.
- You have prior experience in dealing with Key Accounts, Modern Trade and General Trade/ Open Trade.
- Experience within would be a strong advantage.
- You are a strong team player who can manage multiple stakeholders
- You are highly goal driven and work well in fast paced environments
- You are adaptable and thrive in changing environments
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
