Job Title : Marketing Executive - College and Institute Course/Training Marketing

Job Description :

- We are seeking a dynamic and results-driven Marketing Executive to join our team and spearhead the marketing efforts for our courses and training programs targeting colleges and institutes across India. The ideal candidate will possess a blend of creativity, strategic thinking, and exceptional communication skills to effectively promote our offerings and drive enrollment growth.

Responsibilities :

Develop Marketing Strategy : Formulate comprehensive marketing strategies to effectively promote our courses and training programs to colleges and institutes across India.

Market Research : Conduct thorough market research to identify trends, opportunities, and competitor analysis to refine marketing strategies and stay ahead in the industry.

Content Creation : Create engaging and persuasive marketing content including brochures, flyers, presentations, and digital content tailored to resonate with college students, faculty, and administrators.

Digital Marketing : Utilize various digital marketing channels such as social media, email campaigns, SEO, SEM, and content marketing to reach and engage with the target audience effectively.

Relationship Building : Cultivate strong relationships with key stakeholders including college administrators, faculty members, student bodies, and relevant associations to foster partnerships and collaborations.

Event Management : Plan and execute events such as seminars, workshops, webinars, and college fairs to showcase our courses and training programs and generate leads.

Lead Generation : Implement lead generation strategies to drive inquiries and applications from interested colleges and institutes, and ensure timely follow-up to convert leads into enrollments.

Sales Support : Collaborate with the sales team to provide them with necessary marketing collateral and support to facilitate the conversion of leads into paying customers.

Budget Management : Manage the marketing budget effectively, allocating resources optimally to maximize ROI and achieve marketing objectives within budgetary constraints.

Performance Analysis : Track and analyze key marketing metrics and performance indicators to measure the effectiveness of marketing campaigns and initiatives, and make data-driven decisions for continuous improvement.

Requirements :

- Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.

- Proven experience in marketing, preferably in the education sector. Freshers are also encouraged to apply.

- Strong understanding of marketing principles and techniques, with a focus on digital marketing.

- Excellent communication and interpersonal skills with the ability to build rapport and influence stakeholders at all levels.

- Creative thinking and problem-solving abilities to devise innovative marketing strategies.

- Results-oriented mindset with a drive to achieve and exceed targets.

- Ability to work independently as well as collaboratively in a fast-paced environment.

- Flexibility to travel frequently within India for client meetings, events, and promotional activities.

- Proficiency in MS Office suite and familiarity with marketing automation tools is a plus.

Salary : Compensation package commensurate with qualifications and experience, with no constraints for the right candidate.

- Join us in our mission to empower students and professionals across India with quality education and training. Apply now and be part of our dynamic marketing team!

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