Marketing Executive

ABOUT THE COMPANY :

Awign is a heavily funded start-up with 100+ employees founded by 3 IIT Alumni. We use a unique tech platform to do project execution for clients like Swiggy, Zomato, OYO rooms, policy bazar etc using on-demand workforce. We are the first company in India to develop a Uber model for work.

We are creating India's largest network of the on-demand workforce. Our platform helps enterprises execute high skill functions of operations and business development at a large scale simultaneously in multiple geographies PAN India. At the same time, we provide opportunities to learn and earn to the underemployed population in a way that they get the freedom to define their own boundaries around what they want to do and when they want to do.

We are currently operational in more than 200 cities in India and have touched over 200,000 careers in a short span of 18 months. We are funded by VCs based out of India & the US.

As part of this role, you would :

1. Coordinate with operation teams to identify the requirements for ongoing part-time internships wherein college students devote 20 hours a week and work remotely around their location.

2. Develop an expansion strategy to get maximum applications of college students for the ongoing part-time internships. This may include - Market research on colleges, Identifying skill set required, selection criteria, digital and non-digital marketing channels.

3. Foster long-term relationships with training & placement officers or campus relations department of various colleges across India.

4. Pitch about the ongoing part-time internships to college officials and ensure student registrations for the same.

5. Be responsible for making campus ambassadors (college student) to market ongoing part-time internships in colleges, ensuring that the goal of maximum registration from each college is achieved.

6. Take initiatives to figure out more effective channels to market ongoing part-time internships.

7. Develop Awign-Student chapters in colleges to ensure consistent student engagement with Awign.

8. Assist in organizing marketing and promotional campaigns.

In a nutshell, the individual will directly work with the head of Marketing & Expansion and take up the responsibility of expanding the student base for multiple part-time internships across India.

Skills and Experience

1. Overall experience - 0 - 2 years.

2. Experience of working a startup is preferred.

3. Must be aggressive towards driving the targets.

4. Must have impeccable verbal and written communication skills (Both English and Hindi).

5. Must have excellent relationship management skills.

6. Critical business thinking is essential.

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