Job Description :

Job Title : Marketing and Brand Executive

Experience:-4+yr

Location : Chennai

Work mode:-Onsite

Primary skills : Digital Marketing, Branding B2B Marketing, gaming related industry.

Secondary skills :

- Excellent written and verbal communication skills.

- Creative thinker with a keen eye for design and messaging.

- Ability to work independently and collaboratively in a fast-paced environment.

- Proficiency in marketing tools, analytics, and content management systems.

Qualification :

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience (3+ years) in B2B marketing roles, preferably within the Gaming or related industries.

- Strong understanding of digital marketing, branding, and communication.

- Excellent written and verbal communication skills.

- Creative thinker with a keen eye for design and messaging.

- Ability to work independently and collaboratively in a fast-paced environment.

- Proficiency in marketing tools, analytics, and content management systems.

- Excellent written and verbal communication skills.

Key Responsibilities :

Brand Development :

- Contribute to the development and implementation of the company's brand strategy.

- Work closely with cross-functional teams to ensure consistent branding across all communication channels and touchpoints.

- Foster a positive and memorable brand image in the iGaming industry.

Marketing Campaigns :

- Develop and execute integrated marketing campaigns to promote our products and services.

- Collaborate with the content and design teams to create compelling an engaging marketing materials.

- Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed for optimal results.

Digital Marketing :

- Manage the company's digital presence, including the website and social media channels.

- Implement SEO and SEM strategies to increase online visibility and drive traffic.

- Utilize data analytics to measure the effectiveness of digital marketing efforts.

Event Coordination :

- Plan and coordinate participation in industry events, conferences, and trade shows.

- Ensure the company's presence at events aligns with the overall brand strategy.

- Identify sponsorship and partnership opportunities to enhance brand visibility.

Market Research :

- Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.

- Use market insights to inform marketing strategies and product positioning.

Collaboration :

- Work closely with the sales team to align marketing efforts with sales goals.

- Collaborate with external agencies and vendors to execute marketing initiatives.

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