Executive - Marketing - BFS (2-4 yrs)
Job Description :
- We are looking for a hands-on, creative, detail-oriented, analytical, and highly-motivated Marketing Executive to help scale our marketing efforts.
- Proper implementation of all marketing campaigns will be a key responsibility. The person will constantly strive to improve our marketing KPIs and build a brand that our users will aspire to associate with.
Key Responsibilities :
- You will be responsible for end-to-end execution on marketing campaigns, from strategic planning stages through implementation to performance monitoring
- Plan and execute all marketing and advertising campaigns
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Develop and manage targeted messages based on the key value propositions and use cases
- Evaluate emerging technologies. Provide perspective for adoption where appropriate
- Use comprehensive data to measure performance of programs and drive innovation
Desired Skills/Experience :
- Deep knowledge of online marketing methods, tools and strategies (MoEngage, Mixpanel)
- Ability to plan, develop and execute complex multi-platform campaigns (Push, SMS, Emails, WhatsApp,InApp banners etc)
- Strong understanding of user personas - their goals and requirements
- Strong communication skills & great design sense to manage content development
- Proficiency using tools to track and report on campaign/channel performance
- Experience of budgeting, reporting and analysis
- A self-starter - never hesitates to roll up your sleeves and take on something hands-on
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
