Responsible for creating, implementing, and measuring the success of comprehensive marketing, communications, and public relations program that will enhance the company India's image and position within the marketplace and the general public. Facilitate internal and external communications as well all company India marketing, communications, and public relations activities and materials including publications, media relations, and client acquisition.

Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence, and evaluate performance.

PR :

- Coordinate and work with a PR agency to maximize media visibility and to take forward company India's overall PR goals and strategy

- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.

Marketing

- Plan and implement Email campaigns and demonstrate ROI on marketing campaigns and initiatives

- Responsible for editorial direction, design, production, and distribution of all company India publications.

- Collateral management - develop and maintain collateral in accordance with company corporate guidelines

Website :

- Understand basics of website development and management on multiple platforms and communicate with vendors

- Manage content on the company India website and keep it updated with the latest and relevant information

- Plan, implement, and monitor the SEO strategy to drive traffic to the India website

- Prepare new product marketing plans for product introductions in cooperation with senior management colleagues

Copywriting and publishing :

- Strong writing skills with ability to construct messaging that represents the company

- Grammatically correct with a creative style that is persuasive and concise with the ability to accommodate the style of writing to a given format

Data Analysis :

- Have the ability to interpret website, social media, and marketing data to gauge the success of a campaign and communicate meaningful results

- Ability to turn information into intelligence and thereon to action

Lead Management :

- Conceptualize and develop campaigns using campaign management platforms and tools that help generate leads for the company's various offerings and platforms

- Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.

Social Media :
 
- Manage the company's presence across social media outlets and ensure that we meet key performance indicators

- Evolve better metrics to capture meaningful conversations and measures as to how they link to desired organizational outcomes

- Implement SEO paid digital campaigns and digital-first marketing communications strategy across platforms

Events Support :

- Support the event management team with marketing inputs including event branding, event collaterals as well as event content support

- Support in marketing activities leading to delegate acquisition

Others :

- Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of the company in India and use this information to help the Organization operate with initiative and innovation.

- Lead Market research initiatives when commissioned

- Take further and close deliverables as per timelines to support other departments as and when needed

Desirable :

- Basics of coding and marketing automation

- Graphic design and video editing skills

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