Recruiter at Talent Leads HR Solution Pvt Ltd
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Executive/Manager - Trade Marketing - FMCG (3-8 yrs)
Job Description :
Location: Gurgaon
Age : 35 year
Reporting to : Regional Sales Manager (also to coordinate with Marketing Manager)
Key Responsibility Areas :
- Developing and executing trade excitement programs for channel partners.
- Drive Wholesale Loyalty and Retail Activation programmes.
- Understand shopper behavior and develop strategies for productive conversion.
- Executing on ground consumer activation programs (Road Shows/Van promotions).
- Developing Sales promotional strategies basis market trends/counter competition, implementing marketing plans.
- Overseeing offtake generation activity in Key Accounts
- Designing innovative POP/Dispensers.
- Analyses all parameters of competition marketing activities.
- Monitoring competition pricing
- Coordination between Sales team and marketing.
- Vendor Management at local level.
Knowledge and Skill set required :
- MBA with at least 5-6 years of core experience in trade marketing preferably in the FMCG business
- Ability to use spreadsheets to analyse data and spot trends.
- Good communication skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
