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Executive/Manager - SEM - IT (1-6 yrs)
We have an urgent opening for an SEM ( preferably Google Adword Certified)
Job responsibilities!
Job Title: SEM Executive/Manager
Location: Gurgaon, India
Job Function : Advertising, Consulting, Information Technology
Employment Type : Full-time
Company Industry : Internet
Seniority Level : Executive/Manager
Job Description :
- Should have minimum 2 years of working experience in SEM with focus on Google AdWords, Facebook paid ads and buying traffic from different sources
- Good knowledge of Indian e-commerce and know-how of CPA, CPL, CPV & CPI campaigns
- Create, track, analyse and optimize paid search campaigns across Google, Bing and Facebook.
- Generate traffic through search engines.
- Track and update traffic patterns through PPC or cost per click, as well as AdWords Management.
- Monitor and evaluate search results and search performance across the major search channels.
- Understand, manage and optimize new and existing PPC campaign components including, but not limited to ad copy, bid prices, cost per conversion, cost per click, keyword research, etc.
- Brainstorm, initiate and manage outreach campaigns to expand brand awareness
- Collaborate with client servicing team as to fulfil the requirements for the campaigns in terms of offers or pay-out
- Research and analyse industry trends, competition, & client intelligence for new marketing opportunities.
- Proficiency in tracking and analysing data.
- Maintain updated knowledge of the industry.
- What you must know: solid understanding of marketing social media, internet marketing
- Experience in managing online advertising campaigns in an agency setting.
- Experience with Facebook Ads and/or Facebook Business Manager.
- Must be highly proficient in a variety of established and emerging social media platforms.
- Creative individual with a passion for building businesses and brands.
- Excellent project management and organizational skills.
Skill: online marketing, adwords management, optimize paid search campaigns, facebook ads
Shivangi Varma
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