Group Vice President at Perez Consulting
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Executive/Manager - Public Relations - Advertising Firm (1-5 yrs)
- Develop marketing communications plan including strategy, goals, budget, and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities - press conferences, 1-1 interactions, select media briefing, crisis management,
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, opinion articles, case studies, fact sheets, award applications, and keynote presentations
- Monitor, analyze and communicate PR results on a monthly & quarterly basis
- Evaluate business impact & results from PR activities
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