HR Generalist at BrandWorks Technologies Pvt Ltd.
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Executive/Manager - Digital Marketing (1-10 yrs)
Key Functional Areas of Responsibility:
- Perform daily account management and of pay per click accounts on Google AdWords.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage and maintain updates for large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with business goals.
- Support the generation new paid search, display, shopping & YouTube campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance business goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Work closely with the other team members to meet business goals.
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