Job Description - Sales Development Representative/Lead Generation Executive

- Direct Sales Outreach: Meet daily targets for outbound sales activities (e.g., direct calls, emails, social media outreach) to prospects in key accounts.

- Introductory Meetings: Schedule and conduct introductory meetings with potential customers to understand their training and certification needs.

- Lead Generation & Qualification: Identify, generate, and qualify leads through outbound activities and inbound leads, ensuring the pipeline is consistently filled.

- Lead to Sales Conversion: Drive leads through the pipeline to conversion, managing the sales cycle from initial contact to close.

- Pipeline Management: Build and maintain a robust sales pipeline, utilizing CRM to track activities and accurately forecast opportunities and potential closures.

- Consistently achieve KPIs, including daily outreach targets (calls/emails), weekly introductory meetings, qualified leads generated, and conversion rates, contributing to overall revenue goals.

- Build and maintain strong relationships with key decision-makers in target accounts, acting as a trusted advisor for their training needs.

- Manage inbound leads coming in from other channels.

- Lead the full sales cycle - from qualification (BANT Process) to close - ensuring seamless communication and coordination between internal teams and the customer.

- Collaborate with the marketing team to refine messaging and lead nurturing strategies to enhance lead generation efforts and improve lead-to-sales conversion rates.

- Position and sell the entire Training and Certification Portfolio - Classroom Trainings/Self-Paced/E Learnings/Experiential Learnings

- Updates & maintains the Sales CRM system. Track and report on KPIs using CRM tools, analyzing sales performance and adjusting strategies to optimize lead generation and conversion efforts.

- Accurately forecast sales activities, maintaining a strong pipeline to meet or exceed monthly, quarterly, and annual revenue targets.

- Collaborate and exhibit Teamwork with the cross functional team in the organization

- Drive new business (Hunting) as well as fostering/nurturing the existing account base (Farming). Continuously seek opportunities for account expansion, upselling, and cross-selling within existing customer accounts to maximize revenue.

Qualifications and Skills:

- 2+ years business-to-business (B2B) sales experience of IT and high-tech products/services is preferred

- A passion for Training & Certification and Technology.

- Should have prior experience in a similar role with a solid track record of sales via outbound calling, inbound leads, prospecting via social media channels and email.

- Proven ability to consistently meet KPIs related to outbound calls, meetings, lead generation, and lead-to-sales conversion.

- Experience in customer service and relationship building are highly desirable.

- Exceptional communication and presentation skills

- Should be able to articulate the value of Training and Certification to Customers

- Passionate about sales development and building customer relationships

- Effectively use software packages and tools such as MS Office (Microsoft Word, Excel, and PowerPoint) and CRMs

Top Traits and qualities

- Excellent Communication Skills (English)

- Relationship Oriented

- Results-driven

- Problem Solver

- Knowledge of Global Markets

- Competitive