Basic Requirements (Must Have):

- Experience: 2-6 years in IT sales, preferably in IT services.

- Lead Generation: Ability to generate leads independently, both inbound and outbound.

- Communication: Excellent communication skills, particularly in engaging with CXOs, VPs, and Founders.

- Email Writing: Strong email writing skills.

- Sales Experience: Proven experience in IT services sales.

- LinkedIn Proficiency: Advanced skills in using the LinkedIn platform for lead generation and networking.

- B2B Expertise: Expertise in B2B lead generation using tools such as LinkedIn, email campaigns, and cold calling.

- Overall Communication: Excellent writing, speaking, and listening skills.

Preferred Skills:

- Research Skills: Strong research skills with an understanding of Ideal Client Profile (ICP) and the ability to identify relevant companies.

- Prospecting Skills: Ability to research prospect companies and create engaging, relatable content for pitches (LinkedIn messages, InMail, personalized emails, etc.).

- Prospect Management: Ability to manage prospects through responses, follow-ups, and future connections.

- Market Awareness: Up-to-date with market trends and updates related to lead generation.

Key Responsibilities:

- Lead Qualification: Follow Lead Qualification Criteria set by PSI and generate leads accordingly.

- Outreach: Emailing, LinkedIn connecting, messaging, InMails, and cold calling to reach out to relevant prospects. Introduce new lead generation techniques as appropriate.

- Lead Management: Handle initial discussions with leads until they mature.

- Target Ownership: Own targets for lead generation and manage the sales funnel, including contacting suspects and prospects (TOFU) and nurturing prospects (MOFU).

- Team Collaboration: Excellent liaison and teamwork skills within the sales and marketing team.

- Reporting: Report to the Sales Manager (Territory Head) at PSI.

- Strategy Development : Develop effective lead generation strategies and plans for systematic growth.

- Marketing Collaboration : Work with the marketing team to execute lead generation strategies and contribute to the branding of the organization, its services, and specialties.

- CRM Maintenance : Maintain data in the CRM effectively.

- Relationship Management : Responsible for prospecting, nurturing contacts (right persona), and enhancing relationships with existing prospects.

- Individual Contributor : Should work effectively as an individual contributor.