Senior Recruiter at Work Eagle
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Executive/Lead - App Marketing - EduTech (3-8 yrs)
App Marketing Executive/Lead
About Company :
- A protégé of Sri Chaitanya in the Edtech space, Infinity Learn is completely transforming digital learning landscape.
- Driven by digital first approach and led by industry's best digital talent, we are on a mission to impact every learner's life. With over 36 years of experience in education domain, and highly versatile leaders, we understand the needs of every child and how to bring their dream to reality.
- Backed by 3 decade's experience ; Infinity Learn will transform the learning experience for both teachers and students. Our products include - Online Live Classes, SelfLearn recorded modules, Online mock tests, and 24x7 doubt clearance app.
Responsibilities :
- Plan and execute app installs through digital marketing channels
- Plan and lead retention strategies for acquired customers
- Analyze app analytics data and suggest improvement ideas for a higher retention rate.
- Should be able to lead the Google, Facebook, Affiliate & other channels in terms of planning and operations.
- Executing App Push Notifications using clever tap, webengage and creating User Journey.
- Responsible for monitoring MoM installs, app ranking, reviews and funnel strategies.
- Organic growth in App on Playstore.
- Coordinate and work with different teams like product, tech, design and marketing
- Work on strategies to improve app ratings on play/app store
- Hands on experience on app install campaigns and growth strategies
Experience : 3 to 6 years People from Edtech preferred or from digital marketing agency with experience of managing app marketing campaigns.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
