Company Background:

SUGAR Cosmetics (www.sugarcosmetics.com) is India's fastest-growing premium cosmetics brand with a product portfolio that has consistently received excellent reviews across its own and partner channels. With a cult-following across millennials, SUGAR targets 25 to 35-year- old women with clutter-breaking products that have rich payoff with its unapologetically bold brand identity. The 7-year old company recently secured its Series B funding from marquee investors A91 Partners, IndiaQuotient, etc. to further accelerate and build an exciting global beauty brand. We are now looking for ambitious, driven individuals to join us on this journey and create experiences of a lifetime and our team.

Website: http://www.sugarcosmetics.com

Position: Executive - Influencer Marketing

Working Days: Monday to Friday

Location: WeWork Chromium, Jogeshwari - Vikhroli Link Rd, Andheri East, Mumbai, Maharashtra 400076

Sugar Cosmetics raises $50 million led by L Catterton:

https://economictimes.indiatimes.com/tech/funding/sugar-cosmetics-raises-50-million-led-by-l-catterton/articleshow/91898603.cms

Role & Responsibilities:

- Develop and implement influencer marketing strategies aligned with overall marketing goals.

- Research and identify suitable influencers based on brand values, target demographics, and industry relevance.

- Collaborate with the marketing team to create engaging and effective influencer campaigns.

- Manage influencer marketing budgets effectively, ensuring optimal allocation for maximum impact.

- Negotiate and finalize contracts with influencers, outlining terms, deliverables, and compensation.

- Track and analyze the performance of influencer campaigns using relevant metrics.

- Ensure influencers comply with brand guidelines, legal requirements, and disclosure regulations.

- Stay updated on industry trends, social media algorithms, and emerging influencers.

- Foster a positive relationship between the brand and its online community through influencer interactions.

- Optimize influencer marketing strategies based on performance data and insights.

- Recruit new affiliates to expand the affiliate marketing program. Build and maintain relationships with existing affiliates.

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