HR Executive at Boxlike Solutions Pvt Ltd
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Executive - Influencer Marketing (0-2 yrs)
1. Responsible for exploring and building a resource library of KOLs and influencers in the Indian market, and negotiating cooperation with suitable influencers.
2. Based on the characteristics of influencers on different platforms, work with influencers to develop creative and content plans;
3. Supervise the execution progress of influencer marketing activities, including but not limited to contract signing, effect tracking, etc.;
4. Collect and analyze data on marketing activities, including exposure, click-through rate, conversion rate, ROI and other indicators, continuously optimize content strategies, and improve promotion effects;
5. Continue to pay attention to the development dynamics and marketing trends of the Indian influencer market, including social hot topics and trends, and timely adjust and optimize influencer marketing strategies.
6. Familiar with the gameplay of overseas mainstream social media platforms such as Instagram/You tube/Pinterest, and have certain content creativity and marketing planning capabilities.
